NTT DATA Payment Services today officially launched ADAPTIS, its newly unified suite of integrated payment solutions, at an exclusive event in Bangkok. The launch marks a significant milestone in the company’s regional transformation journey, bringing together technology, flexibility, and local expertise to empower the future of commerce in Thailand.
Following its debut in Malaysia last month, the Thailand launch is part of a strategic regional rollout that reflects NTT DATA Payment Services’ commitment to enabling smarter, faster, and more adaptive payment products and services tailored to local business needs.
ADAPTIS offers five core services designed to provide comprehensive, scalable solutions for businesses of all sizes:
ADAPTIS In-Store for seamless retail transactions
ADAPTIS e-Commerce for secure online payments
ADAPTIS Financing to support business growth
ADAPTIS Enterprise for scalable payment infrastructure
ADAPTIS VAS to optimise our client’s business operations
"This launch is a defining moment for our business in Thailand," said Prinya Jinantuya, CEO of NTT DATA Payment Services (Thailand). "ADAPTIS is built with Thai businesses in mind, whether they’re selling in-store, online, or across various mediums. Our goal is to offer solutions that are easy to use, locally relevant, and ready to grow with our customers as the digital economy accelerates. Today, we are not just introducing a new brand, but reaffirming our commitment to serve as a long-term, trusted commerce partner in Thailand."
Shinichirou Nishikawa, Head of Global Payments and Services Division, NTT DATA Japan, emphasised the group’s regional vision, stating that, "Our mission is to build a connected and adaptive payments ecosystem that reflects both global standards and local realities. With ADAPTIS, we are creating a unified platform that enables cross-border collaboration while empowering merchants in each market to thrive on their own terms. Thailand is an essential part of our ASEAN strategy, and this launch signals our deep commitment to long-term investment and innovation in the region."
A key highlight of the event was a high-level panel discussion themed “Next in Commerce: Local Roots to Global Reach.” The session explored how NTT DATA Payment Services is building a locally-focused and relevant payments business across the Asian markets using the global resources and expertise of NTT DATA Japan. Moderated by senior leaders from the organisation, the panel featured Shinichiro Nishikawa – Head of Global Payments and Services Division, NTT DATA Japan, Sean Hesh – Group CEO, NTT DATA Payment Services, Prinya Jinantuya – CEO, NTT DATA Payment Services (Thailand), Thanawatn Kittisuwan - First Executive Vice President, Head of Digital Business and Payment Solutions, Siam Commercial Bank and Sayuri Hagihara - Founder & CEO, Casheers. The discussion highlighted the importance of local partnerships, market understanding, and collaborative innovation in scaling digital commerce solutions across borders.
Speaking on the regional vision, Sean Hesh, Group CEO of NTT DATA Payment Services, shared that, “ADAPTIS is more than a brand, it’s our blueprint for the future. In today’s commerce landscape, adaptability is everything. We’ve brought together the best of our regional capabilities under one identity to deliver solutions that are secure, scalable, and locally attuned. Thailand is a key market for us, and we’re excited to grow alongside our bank clients, partners and merchants here as they prepare for what’s next.”
ADAPTIS is now available in Thailand, with plans to expand further into the Philippines later this year. Through this launch, NTT DATA Payment Services strengthens its mission to provide merchants and businesses across Asia with future-ready payment infrastructure and solutions designed to thrive in an evolving digital economy.
For more information, visit www.nttdatapay.com